12th Annual International Conference of Education, Research and Innovation - ICERI 2019, Seville (Spain). 11-13 November 2019
Summary:
This paper presents a case study aimed at exploring inductive skills of Master students from Psychology to gain knowledge on how to provide diagnosis and Marketing action. A workshop on real cases of P2P consumption is proposed within the syllabus of the elective subject “Marketing” in the Erasmus Mundus European Master in Work, Organizational, and Personnel Psychology (WOP-P (https://www.uv.es/erasmuswop/), from the Faculty of Psychology at Universidad de Valencia (Spain). Master students are meant to work on the Psychological underpinnings of value co-creation and co-destruction in P2P schemes.
DOI: 
https://doi.org/10.21125/iceri.2019.2530
Published in ICERI 2019, pp: 10344-10350, ISBN: 978-84-09-14755-7
Publication date: 2019-11-11.
Citation:
M. G. Gallarza, C. Valor, Master students working on the psychological underpinnings of value co-creation and co-destruction in P2P schemes, 12th Annual International Conference of Education, Research and Innovation - ICERI 2019, Seville (Spain). 11-13 November 2019. In: ICERI 2019: Conference proceedings, ISBN: 978-84-09-14755-7
